Real Madrid and IPIC Sign Long Term Strategic Partnership Partnership to empower Real Madrid Schools of Football around the world, and facilitate development and global expansion of Club museum.
Long-term strategic agreement to convert stadium. Madrid, 28th October, 2014: Real Madrid CF and Abu Dhabi’s International Petroleum Investment Company (IPIC), today announced a long term strategic partnership to enable the parties to globalise Real Madrid’s assets – its heritage through the museum and its footballing ethos through its schools – utilising IPIC’s global group of companies.
The commercial arrangements will enable Real Madrid to meet one of its most fundamental future challenges, to convert the stadium into the best sporting venue in the world.
The agreement is designed to inspire young people around the world by bringing the ‘Real Madrid Museum, Empowered by IPIC’ to their cities. In addition, IPIC and the Real Madrid Foundation will cooperate to develop ‘Real Madrid School of Football, Empowered by IPIC’ training and instructional material, for coaches and children to enjoy and improve their appreciation of football. IPIC also becomes the licensee for the Real Madrid Schools of Football in the UAE and other territories to be agreed.
The branding, advertising, digital, promotional, image, hospitality, and additional rights are in keeping with an agreement of this scale, timeframe, and stature. In addition, IPIC and Real Madrid will develop unique content for digital media platforms. “Real Madrid, the most successful club in the history of football, holds the hearts of millions of fans around the globe. People that have a common passion and values,” said Mr. Florentino Pérez, President of Real Madrid.
“From today, IPIC becomes a partner that shares Real Madrid’s values and dreams. Importantly, this is a partnership that will enable Real Madrid to achieve its future goal - to remain the world’s number 1 football club.” “Under the directions and strategy of His Highness General Sheikh Mohamed bin Zayed Al Nahyan, the Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, IPIC is proud to join forces with Real Madrid, the world’s top football club and sporting brand,” said His Excellency Khadem Al Qubaisi, Managing Director of IPIC.
“This long-term agreement is designed to provide Real Madrid with the commercial means, not just to build the world’s greatest sports venue, but also to spread Real Madrid’s heritage and football ethos around the globe.” Both parties are bound by contractual covenant not to release details relating to the length nor commercial terms of the agreement.